Marketing with PR

November 2012

Where did you Study?

University of Huddersfield

What did you Study?

Marketing with PR (Sandwich)

What year did you Graduate?

2012

So we can feel more intimate, three words to describe your physical appearance.

Short, Blonde, Freckle-y

What did you do when you left Uni? Be brutally honest! If you cried into a bowl of cereal every morning & treated your local pub like your favourite Uni nightclub, say so.

I was really lucky, before I had finished my course I had been offered a full-time job at the company I did in my sandwich year, but, to be honest, if I hadn’t been offered that job I think I would have spent my time after Uni filling in application after application, in my pyjamas. I did apply for a lot of PR graduate schemes during my final year and got nowhere, despite having a years experience working in a PR agency and quite a bit of volunteering/ work shadowing under my belt.

What are you doing now and how long do you see yourself doing it for? Are you in your dream job? If not yet, what is this?

I am back at my placement agency working as a PR Account Executive (on my placement I held the role of PR Assistant), working with some pretty varied clients, from a butcher and egg producer to a language company and manufacturers. I am also acting as the Account Manager for one of our biggest clients, a global baby products manufacturer.

I definitely can see myself working agency-side for a large proportion of my career, but I do want to try working as part of an in-house marketing team and I really like the idea of working for a charity. Who knows, maybe I will end up combining the two.

Do you think Uni has helped you to be where you are now?

Yes, from the point of view that without completing the first two years, I would not have been able to get my placement, as they wouldn’t have employed me. I don’t think that any part of my degree really helped me prepare for working life because there was so little contact with real businesses or any practical projects that benefited the students. Looking back it was just a hoop to jump through to get me into the industry and although I didn’t particularly enjoy it at the time, I am glad of the degree and the doors that have been opened because of it.

Any advice for graduates who aren’t yet in their dream jobs or still battling against this rubbish economy for just an interview?

Don’t go straight for the top names, I know it’s only natural to want to work for the most famous/ prestigious company in your preferred industry, but don’t ignore the smaller ones. The agency I work for is by no means a large agency, we have less than 10 members of staff and because of that I have been involved in everything that goes on with my accounts, from creating portfolios to setting out social media strategies. I have a lot more freedom and responsibility than some of my uni-mates who are in similar roles with larger companies.

Finally, if you would be so kind, tell us briefly about your day ahead – just in case we might want to change our career path.

Oooh, no two days are the same. I am planning to work on a strategy document for the launch of a new Facebook page, promoting a range of child safety products, start on a campaign educating people on the benefits of free range, write a press release on a new partnership between a client and a leading restaurant chain and chat to parents on Facebook – answering questions on pushchairs and car seats! That said, it will all change in the morning when the emails come in…

That’s it. Hannah, you have been wonderful.

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